Why Use Voter Guide Slate Cards?

 

  • To Deliver the Right Message to the Right Voters at the Right Time!



  •  
  • In operation since 1986, Voter Guide Slate Cards (VGSC) is the most experienced slate mail program in California. Over the years, we have pioneered many features now commonplace on political slates, such as taglines, individual box ads, and variable messaging to targeted voters.
     
  • We utilize the most sophisticated proprietary software program available to target voters. Our programmers invented targeted political direct mail and were the first to use it in political campaigns in the nation. VGSC can target specific messages to different genders, ethnic groups or voters interested in a particular political issue (such as public safety, environment, immigration, LGBT, seniors, health care).
     
  • More voters use our cards when marking their ballots than any other slate. VGSC mails millions of slate cards in each election cycle – on time and in the quantities promised – throughout California.
     
  • Each election, an average of 300-plus nonpartisan and partisan candidates and ballot measures participate on our slate cards. Sharing the costs of production, printing and mailing makes slate cards the most cost-effective method of reaching thousands of voters in a single jurisdiction.
     
  • VGSC slates arrive in a timely fashion -- early enough to be used by vote-by-mail voters as well as by those who go to the polls on election day.
     
  • Many voters have recognized the familiar VGSC graphic design for more than two decades and trust our recommendations. VGSC’s design is time-tested and easy to read.
     
  • Voter Guides include a complete listing of candidates, from top-of-the-ticket to down-ballot candidates in official ballot order, making it easy for voters to follow when marking their ballots. Other slates offer a confusing mishmash of unrelated ads in no particular order.
     
  • VGSC targets Democratic, Republican and Independent voters with color photographs and high-lighting, and offers the opportunity to feature a quote or slogan in a separate ad.
     
  • The Voter Guide mail program is executed by a leading California political strategist and campaign expert together with a team of experienced sales consultants and crack proofreaders.